Customer story · Ceramik
How Ceramik expanded a focused prospecting pipeline
A transparent account of how Ceramik used ScoreLead to discover pottery studios, reduce manual research, and expand its pipeline during an initial 30-day period.
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ScoreLead EditorialDirect answer
How Ceramik expanded a focused prospecting pipeline
In a customer-reported comparison with its previous manual workflow, Ceramik attributes 2,450 discovered company leads, 10× pipeline growth, and 85% less research time to its first 30 days using ScoreLead. These figures are directional customer evidence, not independently audited performance measurements.
What you can do
- 01Customer-reported: 2,450 company leads discovered during the first 30 days.
- 02Customer-reported: 10× relative pipeline growth during the same period.
- 03Customer-estimated: 85% less time spent on manual research.
The starting problem
Ceramik serves pottery teachers and studio operators. Finding suitable studios required repeated local searches, website review, and manual organization before the team could begin relevant conversations.
The ScoreLead workflow
The team defined the studio market, ran geographic discovery, reviewed account evidence, and used enriched context to decide which businesses entered the outreach pipeline.
- Market definition
- Studio discovery
- Evidence review
- Pipeline prioritization
Measurement window and definitions
The published comparison covers the first 30 days of ScoreLead use against Ceramik’s previous manual research process. Discovered leads means company records surfaced by the discovery workflow; it does not mean independently verified contacts, opportunities, or customers.
The 10× pipeline figure and 85% time reduction are Ceramik’s directional estimates. Starting and ending pipeline counts, accepted-account rates, conversion counts, and time sheets were not supplied for independent review, so this page does not present those figures as audited benchmarks.
- Window: first 30 days
- Baseline: previous manual workflow
- Source: customer report
- Independent audit: not performed
How to interpret the result
Use the figures as one customer’s directional account of an early workflow. Results depend on the target market, acceptance criteria, available public evidence, review process, and outreach execution; they are not a controlled experiment or a guarantee.
Evidence and limits
Methodology and disclosure
ScoreLead publishes these figures as customer-reported evidence with the known window, baseline, definitions, and limitations visible. Any future revision must preserve the original source and update history rather than silently replacing the numbers.
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