Free tool · ROI model
Estimate the cost of manual B2B lead research
Model monthly B2B lead research cost, recoverable hours, and the break-even value of a more automated prospecting workflow.
Direct answer
This calculator converts team size, weekly research hours, loaded hourly cost, and an estimated reduction percentage into a planning estimate. It does not predict revenue or guarantee savings.
What you can do
Transparent assumptions
Editable reduction rate
No data is submitted
- Current monthly research cost
- $4,157
- Potential hours recovered / month
- 62h
- Potential monthly time value
- $2,494
Use loaded cost, not salary alone
Include the practical hourly cost of the people doing research and the tools or contractors directly involved in that work.
Estimate a conservative reduction
Automation rarely removes every research task. Keep verification, strategic-account work, exception handling, and quality review in the remaining workload.
Measure after implementation
Compare time per accepted account, data correction rate, and downstream conversion before and after the workflow changes.
Evidence and limits
Planning model
Results are arithmetic estimates based entirely on your inputs. They exclude software fees, implementation cost, taxes, and revenue effects.
Related field guides
Go deeper with practical, source-aware guidance.
Test the workflow before trusting the estimate.
Run a focused discovery job and measure actual accepted-account time.