Free tool · Scoring calculator
Build an explainable B2B lead score
Compare fit, reach, trust, engagement potential, and readiness without hiding the dimensions behind one number.
Direct answer
This calculator creates a transparent weighted score from five account dimensions. It is a prioritization aid: the result should be reviewed against the evidence and calibrated with accepted and rejected accounts.
What you can do
Adjustable inputs
Visible formula
No data is submitted
Weighted score
Enrich or research
Equal-weight average of the five visible inputs.
Score each dimension from observable evidence
Use the same rubric for every account and keep unknown values distinct from weak signals. A score is only as useful as the evidence behind each input.
Treat hard requirements as gates
Regulatory, geographic, technical, or business-model requirements should be checked before a weighted score is used.
Calibrate with pipeline outcomes
Compare high and low scores with sales acceptance, positive conversations, opportunities, and customer quality.
Evidence and limits
Model limitation
The calculator uses equal weights for demonstration and does not estimate purchase intent.
Related field guides
Go deeper with practical, source-aware guidance.
Apply the model to discovered accounts.
Keep the evidence and score together inside ScoreLead.